This week I was get really useful feedback on my concept after the presentation at the Advisor Critique Session. It helped me gain better clarity of the applications as well as understanding of the next steps. The presentation can be found below:

Feedback after the presentation:

  • Nice intro for your advisor!
  • Strong intro and clear description. Like your presentation style. Research results are very clear.
  • Think about trademark colors, different color preference in different cultures, how to collect color (machine learning or database). Is it only for business or also have a version for designers and artists.
  • Really compelling discussion of branding and identity
  • This is great. Would the results give the user options at the end? What if they are dissatisfied with what is given to them even with an explanation?
  • Nice intro and examples to explain the concept. Would it be good to see reactions from different brands to the paper prototype before you get to coding? Does it involve ML or is there a fixed algo for this? Would love to know more about the results given by the product, is it compelling enough to make the brand understand that this puts them in a better position?
  • Great work Cherisha!! Have you done any research about what colors can mean in certain cultural contexts? For marketing and branding it’s probably pretty universal. Is this a tool you want to be used by design professionals or artists?  Who is your intended audience?
  • Great research and market survey! Nice user research and clear prototype
  • Great ideation. Also you can add the suggestion for the color proportion. I think it is also important for the graphic design, like this:
  • Like your idea. So the final product is a website, or an app, or a plug-in?
  • There are several steps to go until you get the final result. I’m curious about if the user can skip any step when their preference is not in the preset choices or add custom?
  • Paper and sketches are great !
  • Good concept – figured out the gap. Lot of work to do. Good to see sketches and your progress on the mechanic, how does it work, goes smoothly and then where do u get the database? Great to see u at this point. What’s in the database, how synthesize and what is the reaction? (GG)
  • Amazing and compelling idea– sign me up for user testing (JC).

All of this feedback was extremely encouraging and useful to work off on. It motivated me to pursue this concept with a stronger intention and thus I had conversations with some classmates to hear their thoughts about it. I also spoke with Mark and Gaelen this week to check-in after the presentations and decide on the plan of action for the upcoming Demo Day!

Notes from Debbi Litt on 26th Feb, 2019

  • Ask questions for moods, brand identity type
  • Try to incorporate biases into it based on designer preferences and modify the palettes
  • Current accessibility tools do not tell how to fix color contrast
  • Provide alternative options also for color palette or give option to adjust brightness, saturation
  • Give warnings for colors crossing over to inaccessible colors
  • Color tool I use sometimes:

Notes from Mark on 27th Feb, 2019

  • Allow people to recreate the best looking websites with the color theory approach
  • Show website which is not following the guidelines
  • Give concrete examples, compare and contrast for real world stories
  • Understand feedback, take it where you want it to go
  • Research resting on other researches – academic approach, historical projects
  • 100 years back how did they select color
  • Compare and contrast with existing solutions, how has the process changed now?
  • Experiments, iterations and then results – connect theory to your findings
  • Decisions and validations – theory and testing, perform exit interviews
  • How did they change the final palette? Are they happy? What more do they want?
  • Focus on making decisions based on findings, grounded in theory
  • Draw a connection, create a spider web
  • Use demo day to get validation
  • It would be accepted to focus on the academic research about the color mapping relations and build the sample date set to start and then expand
  • Show scenarios with examples of the concept with results

Notes with Gaelen

  • Great job with the presentation, confident and well prepared
  • Slow down the pace while presenting
  • Give specific reference book names and authors next time
  • Results page could have options of save, share, start over, user feedback as % on each color
  • Map out words and colors – start working on creating the repository
  • Could start with sample of 5-10 colors
  • For Demo day, create 3 different result page options
  • Have physical cards and color swatches and ask them to choose 3 words and show the color to get validation from the people

Notes from Katie Pulles on 1st March, 2019

  • Uses Coolors often to find a combination of colors that looked good
  • Used it to specifically find green and earth tones
  • The tool is annoying because I didn’t like the options so kept flipping through, couldn’t enter what I was looking for and the randomness was frustrating despite locking the color which I liked
  • While designing, we often adapt to other people’s color palettes or refer to a seen image where colors are working well
  • Have done an interior designs course – uses color theory knowledge
  • Often go ahead with what looks good aesthetically pleasing
  • This tool would be very useful in marketing
  • It’s good for people who don’t have knowledge of color theory – could be your target users
  • Can be an add on to Squarespace, WordPress, Wix
  • Try to provide alternate options with the final result

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