This week I was able to accomplish a lot and move forward more than I had anticipated. I was able to complete the following:

  • Meet with Mark and get clarity on idea conception
  • Meet with Gaelen and discuss project concept, get advise on presentation creation and figure out initial prototype of the project
  • Meet with Tianyue to discuss updates
  • Compare online color tools and figure out flaws and gaps
  • Brainstorm possible game scenarios
  • Create sketches of initial concept and continue to refine
  • First draft of digital prototype for concept demonstration
  • Complete creation of presentation for advisor critique session on 25th Feb
  • Prepare for presentation and concept demonstration

Meeting with Mark (Thesis Instructor) on 20th Feb, 2019

Speaking with Mark helped me gain clarity as I bounced off my ideas with him. When I spoke about focusing on the color blindness aspect, he suggested I could add color blind aspect to existing games. Example, imagine tetris without color or create a where’s waldo on the web page for color blind people. He said to focus on scenarios that people experience on daily basis where there is a known action, throw color variation into the mix and see how it messes it up. He suggested to try to find hiccups in basic web navigation. Find a powerful story where color save us. Compare and contrast against what exists, graph out what is there right now in terms of existing solutions. Check out NPR painting generator. Always try to sell your product and make it look awesome. Try to persuade and challenge people by showing the outcome. Build moods and simulate websites to reflect with different colors. All of these inputs were great and helped me focus my interests in one direction and move forward accordingly.

To-do List given by Gaelen (External Advisor):

During our last meeting, Gaelen had given me a bunch of tasks to do before the next meeting which included the following:

  1. Speak with a color theorist – I reached out to people and am waiting for responses
  2. Look into written references – I read a bunch of reference books and summarized my learning in last week’s post which can be found here – http://cherisha.net/thesis-week4
  3. Perform background research for existing solutions – I went through online available color tools and analyzed the shortcomings and gaps in the existing solutions.
    1. https://dribbble.com/stories/2019/01/25/6-handy-color-palette-picking-tools
    2. https://www.pagecloud.com/blog/free-tools-to-help-choose-website-colors
  4. Reach out to psychologists – no luck yet
  5. Figure out working of the tool – in progress
  6. Come up with different game scenarios – in progress, see below

Game Scenarios

The game scenarios I thought of include the following:

  • Color Story – Assemble Color Palettes
  • Color Harmony Tool
  • Interactive tool to understand Color Psychology
  • Color workshops!!
  • Tinder for Colors
  • Colors, emotions and senses – cluedo concept
  • Choose emotion, best color to describe it, how you want to feel and color is displayed
  • Color characters with individual powers
  • Color playing cards
  • Flowchart to derive Color Emotions

Notes from discussion with Gaelen on 21st Feb, 2019

  1. Reach out to authors of the reference books
  2. Continue reaching out to psychologists but maybe lower priority right now
  3. She gave her feedback on the visits to the cooper hewitt vs color factory – deeper vs surface level feedback from the visitors
  4. Continue asking people about happy and anxious colors
  5. Take into account color forecasting, religion influences, color memory, color associations for branding
  6. How to get more people to see colorblind solutions?
  7. Target audience – experienced designers, professional creatives
  8. Highlight the color blind part of existing solutions but indicate how you would change it, show what you like and what you don’t like
  9. Indicate the drawbacks and shortcomings of existing solutions which would pave the way for your own tool
  10. Brainstorm ideas and start sketching, build sketches of the concept
  11. Research about branding failures
  12. Check out adweek: brand redesigns, marketing strategies
  13. Check if airbnb logo change affected the company outreach
  14. How can designers bring their personal preferences for client works?
  15. Include one section for this tool to be a universal color resource for all – include about color blindness, color emotions, color psychology, existing tools
  16. Show bunch of adjectives – current and aspirational and translate that to color

All of the above was extremely useful and helpful in gathering my thoughts and getting validation on my concept and ideas. I like how she laid out the tips and general format and helped me understand the importance of this project. She also helped me narrow down on the target user, purpose and got me thinking about the working of the tool. We also discussed in detail about the upcoming presentation format and how to create the prototype to demonstrate the concept.

After meeting with Gaelen, I did more research into rebranding failures and found some interesting articles as seen below:

Paper Prototype

In order to create the paper prototype, I created an initial sketch of the 3 step process for the working of the tool as seen below:

Initial Sketch

For the paper prototype, I started to analyze the type of questions to get data from the user. I started putting down the types of questions, interactive nature of the questions and the sections involved to get all the preferences and requirements from the user. I came up with 5 questions for the user and 5 questions for the company. I decided to focus on an example of a restaurant to demonstrate the working of the tool. The result would be a set of primary colors, accent colors, color palette and reasoning behind choosing each of these colors.

Paper Prototype

After I had this basic paper prototype in place, I worked on creating the presentation deck and included my entire progress and work till date. The final presentation can be viewed here.

At the end of the presentation, I was able to create a mockup of how the tool results could look like for the restaurant scenario.

Concept Demonstration

Tasks for next week include the following:

  • Work on feedback from the presentation
  • Look up the resources given by Gaelen
  • Create analysis of existing color tools
  • Reach out to authors of the books
  • Try to find more specific references
  • Conduct more user interviews
  • Brainstorm about the tool interactivity and other features
  • Develop content for questionnaire
  • Start preparing for Demo Day

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